Monday, 25 February 2013

The perfect T-shirt at the perfect price -- hallelujah

While it's unlikely Leonard Cohen's infamous "Hallelujah" was an ode to the perfect T-shirt, it's precisely the word that springs to mind when I think of my newfound favorite basics brand, Everlane. I mean, wouldn't you jump for joy if you spent a mere $15 on a tee and the fit was as good as the ultra-soft feel?

The online only retailer succeeds in offering high-quality, meticulously-curated garments at affordable prices by cutting out wholesale middlemen and doing away with the operating costs of running a bricks and mortar store. Everlane partners with various factories the world over deemed the best in a particular domain, such as L.A. for tees. For women, (there's men's stuff too!), the product categories are silk blouses ($80); cashmere sweaters ($120-130); tees ($15) and terry-cloth sweatshirts ($40). There's also accessories, including wool scarves ($65) and totes ($35). Each style is offered in only a few basic colors, and at these prices -- they sell out fast.

The "His for Her" items are an absolute must if, like me, you've tried and failed miserably at finding the  boyfriend sweater that channels Parisian insouciance rather than your grandpa Hermie. I swear I feel noticeably more seductive when I put on my Men's Cashmere Crew in emerald, or when I'm wearing the Men's Crew  T-shirt under a fitted blazer. And when clothing can invoke such emotions -- well, that's just priceless n'est-ce pas?

My insanely soft Everlane The Men's Cashmere Crew sweater  





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