Mark your calendars for May 20th,
otherwise known as the day Rodale is debuting its online store, Rodale’s. The
publisher of health and wellness holy grails Women’s Health, Men’s Health
and Prevention, will sell
close to 500 ethically sourced products from the likes of Eileen Fisher,
Melissa Joy Manning and Gabrielle Sanchez.
Chairman and chief executive
officer of Rodale Inc., Maria Rodale, said in a statement that given the
company’s focus on providing its audience with solutions, it’s only natural for
those solutions to extend to e-commerce merchandise. Rodales.com will offer women’s clothing, specialty foods, toys, beauty products and home goods. If their venture into retail is anywhere near as good as the recipes and ab
exercises offered in the magazines –- I’ll be counting down the days. For more information read the full-length article on Women's Wear Daily.
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